10 Common Mistakes Made By Business Owners Made On Their Web Development

It’s apparent that in this new era of information technology, having a website is important to almost all businesses. However, many business owners, usually from small and medium sized companies have completed up their websites and then found them not performing to expectations. This is especially common for business owners setting up website for the first time. Here are 10 common mistakes made by business owners, and how to avoid them.

1. Cutting cost and using freelancers. We all know someone or at least know someone who knows someone else who knows a little about web programming. However, the job of a complete website is not to be handled by just one person. You need a creative designer to handle the aesthetic look and feel, and then an experienced programmer to handle the coding. Overall, you need an experienced coordinator who knows the important elements of websites and to propose the right ones to suit your business.

2. Selecting a web design company based on Price. Despite it being obvious, many business owners starting their website for the first time fail to understand that a lower price quantitatively does not actually equate or work out eventually. Be sure to compare the specifications and not just the price.

3. Writing contents themselves or using own friends or staffs to write the contents. You may swear that you understand your business more than anyone else but if you are not trained in website contents development, you will lose out two benefits that copywriters can provide. Trained website contents development can plan targeted keywords into your contents to increase the chances of others finding your website after it’s launched. Having good copywriters will also increase the chances of you making more sales, as they are able to write better and also incite in your readers an element of trust and invoke the desire to take up your services.

4. Under utilizing the capabilities of their website. As many business owners are not trained in IT (Information Technology) or have sufficient knowledge in the field of web development, they often restrict their website to basic functions, and forgetting that they can achieve higher efficiency by incorporating certain functions required by their business to their website.

5. Losing focus on website’s objectives. It’s quite common for new business owners pointing out that they want a Full Flash website, or a website with exciting and interactive navigation. More often than not, these new business owners forget that their main objectives in developing their website – which in most cases are to increase sales leads.

6. Not knowing what is a Landing Page. A landing page is referred to the page in which your web advertisement will lead your browsers to land upon. It need not be the Home Page, although it’s possible to optimize your Home Page to be a good Landing Page. Most often than not, a sale is done based on the first impression of your clients landing at your website. As such, it’s important to keep in mind in selecting a web design company who understands the importance of a landing page.

7. Not allocating a budget for marketing website. This is especially common for those who are new to website, thinking that their website will automatically have visitors or customers flowing in. Most website design packages these days come with submission to search engines as well as meta keywords. However, these are just basic elements of Search Engine Optimization, and have minimal impact to increase your visitors.

8. Spending time and / or money experimenting on advertising & marketing. Most business owners, especially small and medium sized, tend to think that they can cut cost and handle their own advertising and publicity. However, there are important lessons involved in terms of driving qualified traffic to website, and getting professional help often results in a higher return on investment.

9. Not updating and improving the website. A website is like your best salesman introducing your business to customers walking by. Your best salesman has to be updated with new products or services, as well as be taught on using new slogans to attract more sales. As such, it is paramount to keep your website updated with new contents, especially if you are using your website to generate enquiries for business.

10. Skimping on Images. A nice looking website requires nice looking photographs. Fortunately, these photographs can now be purchased easily through stock banks nowadays. There are usually two practices in the web design industry – one offers a certain amount of free photos, which they already factor a lump sum in their packages, while another practices buying what you like only.

Using Web Development and Programming Forums

When developing a website one of the terms that people are going to come across is parallel programming, among other things that the person may or may not have any clue as to what they are. In order to make sure that the person is doing their job right, there are tons of information out there that is just waiting to be found in order to help the person do their design right and make sure that it is going to satisfy everyone.

One of these sources is the various web development forums that are out there. The web development forum is a collection of people talking about things concerning web development. For example, there may be categories of design, such as color, layout and so forth that can help the person to get a good idea of what they want with their own web format, as well as helping them to not make the mistakes that others have made. There are also going to be technical categories that are going to explain to the person that parallel programming is something that the person wants to make sure that they have on their web page in order to make it run properly, as well as other technical terms that people may have a hard time with.

Another source is a programming forum and this is going to be extremely useful for those programmers out there that may have ran into a glitch with their program. They are going to find that usually the fix is something that is simple, though at the time they cannot see it because it is so simple, which is a common problem. However, with the use of these programming forums, the person can get the advice that they need. So why should people use forums when they are in need of advice?

One of the first and probably the most popular reasons for using these forums is the fact that the person is getting some great advice for free. Most people are going to find that if they were to go to a professional or a service that they would be paying for this. Why pay, when the person can find the same information for free? Secondly, these forums are a great place to bounce ideas off of one another. In this way you may prevent yourself from going down a dead end path because someone else has already tried that and failed. Plus, if you have a problem, even if there is no clear cut solution, some of the best minds in the business are passing ideas back and forth that may fix it.

Finding these forums is relatively easy since most people have the Internet. They simply need to do a search for these types of forums and they are going to have numerous results that pop up that they can utilize.

What Are The Benefits Of Taking A Web Development Refresher Course?

Are you fully qualified in the field of web development and have been working for a company that makes websites for a number of years now? If the answer to this question is yes, it might be time for you to take a quick refresher course. Not only will this give you a much needed break from the drudgery of a 9 to 5 work life, you will come back with some great new ideas to try out.

  • Keep up with the times: It seems that every day something new is being released onto the market; it can be impossible to try and stay up to date with everything that’s going on. Taking a short course can give you the chance to play a bit of catch up.
  • Have it paid for: Quite often, employers are more than happy to pay for some extra training for their web development teams. They understand that learning new skills and refining old, rarely used ones is integral to the success of their business.
  • Learn some new tricks: It is possible to find short courses that specialize in a particular area of development, so why not find something that interests you and give it a go? You might learn something that could make your job all the simpler.

As you can see, there are a number of benefits associated with taking a refresher course in web development. Actually going to a class instead of choosing to learn online also gives you the opportunity to network with others in the industry; you never know, you might just find someone who is willing to give you a much better job than the one you currently have!