10 Common Mistakes Made By Business Owners Made On Their Web Development

It’s apparent that in this new era of information technology, having a website is important to almost all businesses. However, many business owners, usually from small and medium sized companies have completed up their websites and then found them not performing to expectations. This is especially common for business owners setting up website for the first time. Here are 10 common mistakes made by business owners, and how to avoid them.

1. Cutting cost and using freelancers. We all know someone or at least know someone who knows someone else who knows a little about web programming. However, the job of a complete website is not to be handled by just one person. You need a creative designer to handle the aesthetic look and feel, and then an experienced programmer to handle the coding. Overall, you need an experienced coordinator who knows the important elements of websites and to propose the right ones to suit your business.

2. Selecting a web design company based on Price. Despite it being obvious, many business owners starting their website for the first time fail to understand that a lower price quantitatively does not actually equate or work out eventually. Be sure to compare the specifications and not just the price.

3. Writing contents themselves or using own friends or staffs to write the contents. You may swear that you understand your business more than anyone else but if you are not trained in website contents development, you will lose out two benefits that copywriters can provide. Trained website contents development can plan targeted keywords into your contents to increase the chances of others finding your website after it’s launched. Having good copywriters will also increase the chances of you making more sales, as they are able to write better and also incite in your readers an element of trust and invoke the desire to take up your services.

4. Under utilizing the capabilities of their website. As many business owners are not trained in IT (Information Technology) or have sufficient knowledge in the field of web development, they often restrict their website to basic functions, and forgetting that they can achieve higher efficiency by incorporating certain functions required by their business to their website.

5. Losing focus on website’s objectives. It’s quite common for new business owners pointing out that they want a Full Flash website, or a website with exciting and interactive navigation. More often than not, these new business owners forget that their main objectives in developing their website – which in most cases are to increase sales leads.

6. Not knowing what is a Landing Page. A landing page is referred to the page in which your web advertisement will lead your browsers to land upon. It need not be the Home Page, although it’s possible to optimize your Home Page to be a good Landing Page. Most often than not, a sale is done based on the first impression of your clients landing at your website. As such, it’s important to keep in mind in selecting a web design company who understands the importance of a landing page.

7. Not allocating a budget for marketing website. This is especially common for those who are new to website, thinking that their website will automatically have visitors or customers flowing in. Most website design packages these days come with submission to search engines as well as meta keywords. However, these are just basic elements of Search Engine Optimization, and have minimal impact to increase your visitors.

8. Spending time and / or money experimenting on advertising & marketing. Most business owners, especially small and medium sized, tend to think that they can cut cost and handle their own advertising and publicity. However, there are important lessons involved in terms of driving qualified traffic to website, and getting professional help often results in a higher return on investment.

9. Not updating and improving the website. A website is like your best salesman introducing your business to customers walking by. Your best salesman has to be updated with new products or services, as well as be taught on using new slogans to attract more sales. As such, it is paramount to keep your website updated with new contents, especially if you are using your website to generate enquiries for business.

10. Skimping on Images. A nice looking website requires nice looking photographs. Fortunately, these photographs can now be purchased easily through stock banks nowadays. There are usually two practices in the web design industry – one offers a certain amount of free photos, which they already factor a lump sum in their packages, while another practices buying what you like only.

Choosing A Web Development Company: Things To Consider

In a world where life is almost always conducted using modem lines and virtual pathways, keeping pace with technology has turned into an absolute necessity. This necessity has extended to the way people manage their business. Usually, a company that has no website is not considered a very credible company. Since we all live on a planet where online storefronts are the new window displays, companies have thus learned to respond to the need of having a website favorably.

The next thing to do is to find somebody which can set up your website for you, nice and easy. This is even more important if you are the sort of person who doesn’t really understand binary codes. But, finding a good website development company can be quite tricky, especially if you don’t know what to look for, in the first place. So, the following suggestions may do you a world of good if you pay heed to them.

1. Dedication. You don’t want to go for a web development company which cannot satisfy your every wish and request, right? So, choose one which is curtailed to seeing you achieve your goals for your business. This certain consideration will be obvious in a company which is willing to work with you, every step of the way, so that you’d get a website (and a web presence) that will herald all things wonderful for you and your business. Look for this particular trait in the web design company you’re eyeing. This will come in very handy.

2. Reputation.One of the most important things to look out for when you’re yearning for website maintenance services and website designing services. This is the thing that separates the good from the really good. The thing is, no matter how good a company can seem to be, what people are saying about the company dictates whether a company is really as good as it’s claiming to be. And, since Internet is pretty much what everyone is using to check something as of these times, verifying a company’s reputation is very easy. Never make the mistake of thinking that what people are saying about a certain company is not worth your time. Sometimes, they’re the very things that can help you differentiate between a good idea and a bad one.

3. Excellence. A good web design company can give you not only a good website, it can also give you sage advices about Internet marketing techniques like Search Engine Optimization. One key thing to knowing that is if the company has a healthy amount of Search Engine Optimization specialists or SEO consultants. You should see if the team that you’re wanting to hire is a team that will be worth all the effort, time and money you’ll put into them. Also, you should be totally sure that they can do a very good job, and they’d give you customized web application or website that will be the portal through which all sorts of good news would pass… and eventually reach you and your business.

5 Secrets Of Getting A Microsoft Web Development Job

1) Compromise on web development technologies

It’s very easy (especially if you are fed up enough to leave your current job) to try and look for the perfect fit in terms of technology and agile practice (you don’t want to go through this hassle again right?). In my experience it can be difficult to find a job that is ‘perfect’ in all areas often you will find jobs that cover most of the bases but not all of them. Given that this is the norm it might be worth compromising on some aspects.

2) Create a transparent online identity to prove you are a web developer!

I have mentioned this multiple times in other articles. And this could be THE most important advice. There is nothing stronger than proving you can do the job. I don’t care what anyone says. Make sure you open a Stack Overflow account and start answering questions. Then get your linked-in profile looking buff. Begin writing blogs, commit to open source projects (Github or Codeplex) and use an online continuous deployment tool like Appharbor.

3) Be happy with what you are currently doing

Whether it’s the projects you are working on inside work or the ones you are working on outside work then make sure you are happy with them. It can be hard when in work you are put on a project you don’t want to work on but I strongly recommend finding your peace with it. Become good at it and be diligent this will make it easier to be happy about it and this will come through in your interview. With regards to the projects you work on outside, well it should be easy to be happy with them if you aren’t then change them pronto!

4) Practice and learn about technologies that you need to know

If there is an area of your experience you are not too well versed in discussing or there is a project you have worked on that if you were questioned on you would falter then make sure you practice discussing it. Discuss it with your partner, the cat or even just to yourself. It will help you iron out problems with it before you try and bring it up in an interview. With regards to technologies that you don’t have but feel you should. Well the truth is many people embellish things on their CV. The problem is that you may get asked about it, so make sure you learn it inside out. Spend Saturdays learning about the stuff you want to work with.

5) Mirror the people interviewing you

If you’re being interviewed by a Geek crack geek jokes. If you’re being interviewed by a ‘Mumsy’ HR type then act innocent and for the ‘lads’ just laugh at all their jokes. Skills in being Chameleonic don’t come naturally for everyone but you can get better over time. You have to be mindful that the world comes in all shapes, sizes and types, you will get further if you can match your communication more closely with people!