5 Tips for Choosing a Web Developer

So you’ve had a moment of inspiration and conceived an idea for a new website that will change the way people everywhere use the internet. That’s a great start, but finding the right people to build it can be a challenge, especially for first timers.

1. Utilise your search methods

Word of mouth is a powerful tool and not something to be sniffed at, but appointing someone on the basis of a single recommendation is a huge risk. There’s a wealth of talent out there, so make sure you dig deep.

The web has some great sites where creative folk can advertise their expertise. Comparing work side by side allows you to make better judgements on who’s style fits your vision. And with ever increasing ease of communication, it’s not a necessity to stay local.

2. Do your homework

If you are new to the world of web design, much of the jargon is going to fly over your head, especially the acronyms. Do some research into SEO, AJAX, CMS and PPC and avoid a situation where you sit nodding vacantly whilst being bombarded by random letters and talk of cookies. Of course, if you don’t understand, don’t be afraid to ask for a plain English explanation.

3. Make sure you’re on the same page

It’s vital the developer understands your ambitions for the new business. Go through your business plan with them, explain your annual projections. All these details can feed into the design process ensuring the site is tailor made to your goals. A good relationship with your web developer will last long beyond this initial stage, so explaining future development is essential.

4. Look at past work & get references

Employing a web developer is no different from hiring a new employee for your business. Get references from past clients. Have a search on Google to find sites they have designed and built.

When you find someone to quiz make sure you ask the right questions; Did they deliver on time? How were they to work with? Do they have good after care services?

Source the references yourself, if you rely on them providing client details for you to contact, you’ll most likely end up with a biased view on the quality of their services.

5. Get the correct balance between experience and ability

The scale of web development firms is vast; from the one man band to large commercial agencies. Deciding who to go with is going to depend greatly on your priorities.

If money is no object and deadlines are tight, appointing an established, professional agency may be your best bet. A large office will likely be reliable with regard to hitting deadlines, the depth of their experience and wealth of knowledge is going to bode well for a smooth and well delivered project.

Young companies and freelancers may be less experienced but there’s a good chance you’re their number one client. Working with a small team can provide a more personal experience, and new starts generally have bags of enthusiasm and energy which is great to feed into the creative process.
If you are more flexible, working with a young, energetic team could provide the spark your site needs to take off.

Appointing the right people will make a huge difference to the future success of your business. You’ll be itching to get started, but putting the time and effort in now to make the best decision you can will pay off massively in future.

Has Your Web Development Team Made Your Site Able To Handle A Traffic Surge?

Have you ever been watching television and been told about this great new website only to see an error message when you type it into your browser? Or been perusing Facebook and seen a link to a site that a friend thinks everyone should check out only to be told that the “server resources might have been exceeded”? This is a result of the website being unable to handle a traffic surge.

If you are unsure whether your website is able to withstand a sudden surge in traffic, you should speak with your web development team to find out what they are doing about it. There are actually two ways that you can ensure that your website will not crash:

  • Choose a suitable host
    Make sure that the hosting package you choose for your website is suitable for your needs. There is no such thing as an ‘unlimited package’ – there will always be a cap on the resources that you can use.
  • Optimise your site to use fewer resources
    Make sure that your web development team has optimised the website in a way that does not put undue stress on the server. You should try caching, compression, limit database queries and optimizing images.

Ultimately, you never know when your website will receive an unexpected traffic surge, which is why your web development team needs to make sure that they are prepared for a special mention on television or a share on Facebook. What use is all that free advertising if your site is going to go down the moment 20 people try to jump onto it all at once?

Some Points To Consider About Web Development

As with any development, it takes time to build a web site presence which is profitable. There is no fast track to get from domain registration to millions of dollars of incoming revenue. It takes a lot of careful planning, and you need to take your time about the decisions involved in your web development. There could be more to having a successful online business than just buying a domain.

Before starting any business, a person should analyze the situation and determine what the chances are for success. Some of those details include knowing what the demand is for your products, or services. As an example, gimmick items tend to come and go. If you are trying to sell a product that was popular 3 years ago, there might not be a market for it now. This is the type of the thing you need to consider.

Identifying your target audience takes time, and by choosing a popular product you will have a better chance of success. Then you need to analyze the market place to see how many competitors you have. If the market is flooded with the same offers, then you many want to find some other product, or service, to promote.

Due to the search engines wanting to produce the highest quality search results, they continue to implement measures that safe guard against such things as keyword spamming. Their spiders are programmed to search for certain criteria, which is then used to index your site and decide what your ranking should be.

Your site must be designed to implement the most effective use of keywords, and product description content, to satisfy the SE requirements. It isn’t enough to just use some web site editing program to create web pages, without knowing what is required to improve your ranking. Success can be more involved than just abiding by the SE obligations.

Search engines are always updating their databases and finding what they need to do to improve their own business. Many online marketing firms have people whose only job is to stay informed as to what the newest SE changes are, and how to best implement changes, which will improve their company’s profits.

When it comes to promoting your web site, you need to know where to find the largest number of potential buyers. Pay-Per-Click ads can be an affordable means of advertising, but it takes innovative ideas and dedication to achieve the results you want. In considering the number of hours involved in becoming successful, you many want to find out more about web development.